Acquisition project | Vyapar Apps

PRODUCT

Description: Vyapar is a Billing and Accounting Software designed for MSMEs of India. Idea of the application is that the merchant can easily move his business from Pen and Paper to Completely Digital set up without help of any additional training on how to use the software.

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Have listed core features of the product below.

1. Create GST bills and multiple kinds of sale invoices formats.
2. Manage Inventory - Built on FIFO model (First in First out), restricted usage when it comes to pharmacy, perishables and couple other industries.
3. GST reports - Readymade GST reports to make GST compliances easy. (GST Filing and Annual ITR returns)
4. Party payment reminders - Sending automated payment reminders to parties which have to make payments via WhatsApp.
5. Quick billing - A POS model to make quick billing at retail stores (Kirana, Supermarket, and any small retail stores)

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Ad from Play store listing highlighting the Invoice and Inventory modules.

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Pricing

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Vyapar follows tiered pricing with different features opening for different price slabs.

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Product is currently available in 2 different platforms Mobile application (Android) and Desktop Applicaiton (Can be Download from Web app)

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Mobile Application - Freemium model with 95% of the features open for usage and will be used to fuel desktop downloads.

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Desktop Application - Has a fifteen-day trial period in which users can basically have access to all the features of the application and post which access to feature gets locked.

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Core business of the Vyapar App is desktop license sale and in accordance with that the CTAs are "Download for Desktop" rather than "Buy Now" or "Pay Now".

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Product Overview

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Home Screen: Has sales reports, receivables, payables and stock position as basic visibilities. Primary CTAs in the home page asks users to make "Sale" and "Purchase" actions.

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Online Store: Enables users to move from traditional mom and shops to online where users can place orders and from WhatsApp.

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Product comms across platforms

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Webpage: The webpage currently sees 9 lakhs users month on month and app tries to highlight moving away from paper bills to digital on a consistent basis to these users with the Pop up as below

1. YouTube: Company is promoting users from different industries to try out Vyapar and transition to make easy billing and accounting solutions.

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3. Instagram:
4. 1. Has podcasts with regular GST updates and updates happening in the Desktop and Mobile Application.
   2. Main page with 32K followers primarily highlights Billing, Inventory and Accounting as three core modules of the application.

Additional Features - E-Invoice generation, E-way Bills, Delivery Challans, Quotations, WhatsApp greetings (festivals and other discount updates), Party reports, Quick Billing (POS) etc.

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USERS​

User Interviews

1. User 1: In and Out Store (HSR), supermarket set up in a petrol pump, deals retail Kirana space.
2. 1. Business Type: Retailer
   2. Age: 30 to 35 years
   3. Location - Bangalore (Tier 1 City)
   4. Business category: FMCG
   5. Turnover: 40 to 50 lakhs
   6. Profit Margin % - 8% to 10%
   7. Awareness - Google campaigns and Ads
   8. Pain points - Maintaining Inventory from scratch, takes effort and a resource to do it.
   9. Goals - To keep track of inventory and make sale invoices on the go using stored inventory.​
3. User 2: SLNS Traders, deals in distribution of non-alcoholic beverages in the Telangana region.
4. 1. Business Type: Distribution
   2. Age: 35 to 40 years
   3. Location - Hyderabad (Tier 1 City)
   4. Business category: FMCG
   5. Turnover: 12 to 15 crores
   6. Profit Margin % - 2% to 3%
   7. Awareness - Recommended by CA
   8. Pain points - Needs higher credit limits and OD product. Pretty happy with current Vyapar flow.
   9. Goals - To keep track of inventory, warehouse management and create and track sale invoices.
5. User 3:
6. 1. Business Type: Distribution
   2. Age: 35 to 40 years
   3. Location - Hyderabad (Tier 1 City)
   4. Business category: FMCG
   5. Turnover: 12 to 15 crores
   6. Profit Margin % - 2% to 3%
   7. Awareness - Recommended by CA
   8. Pain points - Needs higher credit limits and OD product. Pretty happy with current Vyapar flow.
   9. Goals - To keep track of inventory, warehouse management and create and track sale invoices.
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Demographics​

Of the total 10 million+ users registered on Vyapar, we have an MAU of 9L Vyaparis who are managing their business on Vyapar. Of the 9L MAU 6 lakhs are Mobile paid users and 3 lakhs are Desktop paid users.

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Customers of Vyapar are present in almost every part of India and a few neighboring countries too. The top 5 states where Vyapar customers are present are Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan and Tamil Nadu.

Vyapar is used by all kinds of MSMEs (retailers, wholesalers, distributors and manufacturers). Similarly, Vyapar customers are engaged in various kinds of business activities, with trade categories such as grocery, pharmacy, mobiles and hardware being some of the top ones.

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